Fashion Retail Business Research Lab

Woo, H., Shin, D. C., Kim, N. L., Tong, Z., & Kwon, S. (2024). Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms. Journal of Retailing and Consumer Services, 76, 103614. [SSCI] IF=10.4
 

Woo, H., Kwon, W. S., Sadachar, A., Tong, Z., & Yang, J. (2024). Small retail businesses' social media adoption amid a crisis. Industrial Management & Data Systems, 124(3), 1299-1325. [SCI] IF=5.5
 

Woo, H., Chung, A., Richey, G., Hopkins, C., & Lee, K. (2022). Product-flyer location and type of product categories in retailing. Journal of Business Research, 138, 146-160. [SSCI] IF=10.969
 

Woo, H., & Kim, S. (2021). An expansion of the brand and message framing effects on smart health-care clothing. Journal of Product & Brand Management. [SSCI] IF=5.248
 

Kwon, W-S., Xiao, H., Sadachar, A., & Woo, H. (2021). External pressure or internal culture? An innovation diffusion theory account of small retail businesses' social media use. Journal of Retailing and Consumer Services, 62, 1-9. [SSCI] IF=10.972
 

Ramkumar, B., Woo, H., & Kim, N. L. (2021). The cross-cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion. Corporate Social Responsibility and Environmental Management, 28(4), 1254-1269. [SSCI] IF=8.741
 

Kim, N. L., Woo, H., & Ramkumar, B. (2021). The role of product history in consumer response to online second-hand clothing retail service based on circular fashion. Journal of Retailing and Consumer Services, 60, 1-9. [SSCI] IF=10.972
 

Woo, H., Kim, S., & Childs, M. (2020). Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing (CRM). International Marketing Review, 37(4), 671-694. [SSCI] IF=5.326
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Woo, H., Childs, M., & Kim, S. (2020). A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns. Business Ethics: A European Review, 29(3), 617-628. [SSCI] IF=6.967
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Woo, H., Jin, B., & Papadopoulos, N. (2020). Does the direction of offshoring matter? The effects of downward and upward offshoring strategies in changing brand perceptions by brand tiers. Journal of the Textile Institute, 111(6), 795-807. [SCIE]​​​
 

Woo, H., Jung, S., & Jin, B. E. (2020). How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity. Business Ethics: A European Review, 29(1), 193-211. [SSCI] IF=2.919​​
 

Sung, J., & Woo, H. (2019). Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion. Journal of Retailing and Consumer Services, 49, 120-128. [SSCI] IF=4.219
 

Childs, M., Woo, H., & Kim, S. (2019). Sincerity or ploy? An investigation of corporate social responsibility campaigns. Journal of Product & Brand Management, 28(4), 489-501. [SSCI] IF=2.018​
 

Woo, H., & Ramkumar, B. (2018). Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services. Journal of Retailing and Consumer Services, 41(2), 121-130. [SSCI] IF=3.585